After the success of the Spring Fair earlier this year it seemed an easy decision to attend the Autumn Fair this September at the same venue. The main attraction at this fair is to meet up with those we saw at the Spring Fair and gives is another opportunity to meet with many of our customers in the surrounding area. Fortunately a good number of our customers also exhibit at this show. Autumn Fair is well-attended by B2B and B2C customers which is a perfect fit for MOM users. As this is for Trade visitors only it gives us the opportunity to spend time with decision-makers, business owners and directors. If you are looking for an order management solution that drives your business and you are looking for assistance in managing multiple channels while improving operational efficiencies and growing market share then come and see us in Hall 2 Stand C48
Not On The High Street (NOTHS) have recently provided a vehicle for integration to their platform via API allowing partners and retailers to fulfil their orders automatically without manually downloading or entering orders each day. Importing hundreds of Not on the High Street orders into M.O.M. takes minutes and from there (using M.O.M. as your stock control system) your stock quantity will be reduced and your pick tickets, packing slips and invoices for your NOTHS customers will be created. Processes that took you hours before will only take minutes now.
This is proving to be a very worthwhile exhibition for multichannel retailers. Unfortunately the term is not fully understood by the vast majority of retailers and so the idea that if you retail on more than one platform (i.e. Web and eBay) that you are a multichannel retailer is stretching the truth slightly! Wikipedia refers to Multichannel Retailing as the ‘merging of retail operations in such a manner that enables the transacting of a customer via many connected channels. Channels include: retail stores, online stores, mobile stores, mobile app stores, telephone sales and any other method of transacting with a customer.’
It continues that ‘Multichannel retailing is often said to be dictated by systems and processes when in fact it is the customer that dictates the route they take to transact. Systems and processes within retail simply facilitate the customer journey to transact and be served.’
What we have realised through this show is where M.O.M. stands out head and shoulders above the other multichannel retailers is in its warehouse management and fulfilment proposition. M.O.M.’s ability to allocate stock to orders as it is imported in and to set up business rules that moves orders through the process automatically without having to manually update the orders is a revelation and a blessing to some of the more astute retailers. The less astute user is oblivious to how long it takes and how cumbersome it is in any given working day to have to manually move orders through the order process.
Having finished a disappointing ECMOD show (where their appeared to be more exhibitors than delegates) MailSolve is looking forward to the Ecommerce Expo this week where significantly larger numbers are expected. The Ecommerce Expo is dedicated to all things related to selling online and this is a market that Multichannel Order Manager (M.O.M.) is well suited to. We are looking forward to meeting industry leaders and prospective customers during this two day event. We are on stand 1420 in the Grand Hall, Olympia (www.ecommerceexpo.co.uk), so come and visit us!
MailSolve Limited is the sole U.K. distributor for Dydacomp’s M.O.M. and SiteLINK products with close to 40 years of experience in mail order, multichannel and ecommerce industries. Over the years we have gathered knowledge and expertise to help businesses grow, with a focus on ecommerce solutions.
We see hundreds, if not thousands, of websites that our customers have created and are using to promote their products. We’d like to share the following musts for getting your business noticed online.
1. Always optimise your website to improve rankings in the top search engines – on a regular basis revisit what words or phrases that are used to get to your site, then be sure to use them
2. Feature high quality, text-based content with an eye on video to profile top selling products
3. Give stuff away – shipping, products, services, if possible
4. Hold contests or competitions to get visitors involved
5. Upgrade your connections – increase the number of high-quality links on your site
6. Get noticed on the right hand side of the page with Pay-Per-Click (PPC) advertising campaigns
7. Advertise on blogs or online magazines – these offer niche targets and generally lower costs
8. Make it easy to spread the word and encourage visitors to share your content – one click should be all that is needed
For some additional tips for growing your business, click here
MailSolve is happy to announce the launch of the SQL Server Express Edition of Multichannel Order Manager version 8. This latest version allows current M.O.M. Standard Edition customers to take advantage of the speed, reliability and database stability of Microsoft’s Free SQL Server® Express Edition.
The SQL Server Express edition provides the power of a full-featured relational database on a smaller scale as well as the following benefits:
•Speed – Users experience enhanced performance over the current M.O.M. Standard Edition. Field testing results reveal notable performance improvements of up to 30 percent.
•Database Stability – Fail-safe procedures inherent in the SQL Server Express database minimize environmental instabilities.
•Incremental Back-ups – Customers have the ability to process incremental automatic backups throughout the day without users logging out of M.O.M.
•Improved Reporting Capabilities – Customers can take advantage of the additional reporting programs and options that are available to SQL databases.
•Affordability – No license fee for SQL Server Express makes relational database power more affordable.
“The latest version of M.O.M. will benefit customers who have smaller databases yet want to harness the power of SQL” said Fred Lizza, chief executive officer at Dydacomp. “M.O.M. on SQL Server Express provides an excellent, affordable option for those seeking the power of a full-featured relational database on a smaller scale to achieve the benefits of speed, reliability and stability in their order management processes.”
MailSolve will be exhibiting at the Internet Retailing Expo (IRX 2013) at the NEC in Birmingham on the 20th – 21st March 2013. We will be on stand F61. Come along for a chat and to discuss some of the business issues that you might be experiencing. We look forward to seeing you there.
A customer that has signed up recently with M.O.M. is Rio Health (the direct mail division of Rio Trading Co (Health) Ltd. The company was founded by Graeme Lewis, Denise Sheldon and Ben Nash to enable them to share the many benefits of South American herbs, after experiencing the effects themselves whilst living in Brazil.
From the beginning the company has always had high ideals about operating a fair trade policy, using natural ingredients and minimising the use of any additives. That is why they always try and negotiate a fair trade price with their growers and make sure the products come from sustainable sources.
A significant amount of time has been wasted re-keying orders and entering address details into their shipping carrier systems, M.O.M. has been brought on board to automate that process and allow their business to exerience greater throughput.
MailSolve’s most recent customer Cool Blades was established to offer sales and maintenance of high quality hair and beauty equipment direct to the salon owner and professional stylist or beautician. Their aim is to give quality products and services at the most competitive prices.They service the industry directly through mail order and also through an increasing number of franchised mobile outlets that can offer you in-salon maintenance on scissors, clippers and trimmers and believed that M.O.M. can manage the significant growth they are experiencing. Visibility of stock throughout their business and more precise purchasing were critical to the success of their business.
Jakana Trading are the next multichannel retailer to identify Multichannel Order Manager (M.O.M.) as the best application to help grow their business. Kevin Nicosia and his team were stifled in their growth by their inability to manage all their sales channels effectively within one application, to manage their data more effectively and to achieve total visibility across the whole company. This led them to the point of looking for a new, more robust, more seamless sales order processing system and ultimately to purchasing M.O.M.
Brendan Considine commented that “Jakana Trading have shown tremendous growth of chiminea sales in recent times and we are excited about being part of their sales expansion plans.. We look forward to working with them and bringing these wonderful items into each family home”.